About us
Duruedma Limited
Duruedma Limited is an independent firm working at the intersection of technology, governance, and organisational decision-making.
We believe that good analysis should be accessible — not buried in jargon or hedged beyond usefulness. Our work distils complex problems into clear thinking and actionable frameworks.
Based in the United Kingdom, we work with clients across industry and the public sector, and publish a regular stream of ideas open to everyone.
Get in touch →How we work
Clarity first
Every deliverable — written or verbal — is tested against one question: does it make the decision clearer?
Independent perspective
We have no product to sell and no platform to defend. Our only interest is the quality of the analysis.
Published in the open
Our ideas are published weekly and freely available. Good thinking improves when it is tested in public.